
Business Branding Archives
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May 7
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May 6
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A local supermarket sponsors the town soccer team. A real estate agent sponsors the local youth orchestra concert. We see small business pitching in to support community events and organizations all the time. Some are a natural fit such as...
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May 5
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The Olympic Torch Relay fiasco has led to a lot of discussion about business brands and protecting them. Yesterday I looked at branding from the sponsors' point of view. Let's take a look at the Olympics brand itself...a huge multi million...
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May 4
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Sponsors of Olympic and pre Olympic events pay millions of dollars to get their names and brands before the public eye. The Olympics are an international event - the world's premier international sporting event and up until now pretty much...
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Mar 7
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I phoned my local Borders and was surprised to get another store at a different location. I tried again... same result. Next time round I checked the number with the store assistant. He apologized and explained that the phone book...
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Feb17
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John Deere, the iconic brand associated with farm tractors, is adding denim jeans to its range. This is not surprising. Just as Harley Davidson owners love to collect and wear Harley branded clothing and other items, John Deere also has a...
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Do You Make These Basic Business Card Mistakes?
When Your Business Brand & Personal Brand Are Closely Aligned Product Branding – Are You Reaching Your Target Client Group With Your Product Name? iPhones In Your Home Blender - Using You Tube For Branding & Viral Marketing Is Your Signage Harming Your Business Brand? Building Brand Trust - All Hands On Deck What Is Branding? Basic Business Terms |
Business Branding Archives
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