
Basic Business Terms Archives
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Jan 4
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Oct17
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What Is A Value Proposition?Marketing and business guru Jill Konrath says "A value proposition is a clear statement of the tangible results a customer gets from using your products or services. The more specific your value proposition is, the better."...
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Oct10
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What is an elevator pitch? An elevator pitch or elevator speech is a 30-60 second summary of your business and what it can offer. The elevator pitch gets its name from being able to give a quick and succinct answer...
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Oct 8
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What does point of difference mean in business?In a competitive business marketplace, businesses need to differentiate themselves from their competitors. They need to identify, build and actively promote their point of difference. Example: If you sell office stationery, why would...
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Oct 7
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Branding is key to leveraging your business name and what you have to offer. If no one knows about you, you don't have a business. What is Branding? Branding is more than a business name or logo. Your small business...
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Oct 5
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Value adding can be a key aspect of your small business marketing strategy. What is Value Adding?: In its traditional sense value adding means adding value to an existing product or service.Example: You can charge more for chocolate coated peanuts or...
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Basic Business Terms Archives
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