SmallBizMentor: Basic Business Terms Archives

Basic Business Terms Archives

Jan 4	What Is Customer Service Recovery? Basic Business Terms Yvonne Russell January 4, 2008 Know More: Basic Business Terms Basic Busines Terms, Customer Service, Customer Service Recovery, Loyal Customers Customer service recovery, is when you put a potentially negative customer service situation right, solve a problem, or at least, make amends. Forget About Whose Fault It Is & Laying The BlameYou are hoping to salvage the situation and your... Posted at 2:54 AM \| Permalink \| Comments
Oct17	What Is A Business Value Proposition? Basic Business Terms Yvonne Russell October 17, 2007 What Is A Value Proposition?Marketing and business guru Jill Konrath says "A value proposition is a clear statement of the tangible results a customer gets from using your products or services. The more specific your value proposition is, the better."... Continue Reading Posted at 7:19 AM \| Permalink \| Comments
Oct10	What Is An Elevator Pitch? Basic Business Terms Yvonne Russell October 10, 2007 What is an elevator pitch? An elevator pitch or elevator speech is a 30-60 second summary of your business and what it can offer. The elevator pitch gets its name from being able to give a quick and succinct answer... Continue Reading Posted at 6:52 PM \| Permalink \| Comments
Oct 8	What Is Point of Difference? Basic Business Terms Yvonne Russell October 8, 2007 What does point of difference mean in business?In a competitive business marketplace, businesses need to differentiate themselves from their competitors. They need to identify, build and actively promote their point of difference. Example: If you sell office stationery, why would... Continue Reading Posted at 9:39 AM \| Permalink \| Comments
Oct 7	What Is Branding? Basic Business Terms Yvonne Russell October 7, 2007 Branding is key to leveraging your business name and what you have to offer. If no one knows about you, you don't have a business. What is Branding? Branding is more than a business name or logo. Your small business... Continue Reading Posted at 3:31 AM \| Permalink \| Comments
Oct 5	What Is Value Adding? Basic Business Terms Yvonne Russell October 5, 2007 Value adding can be a key aspect of your small business marketing strategy. What is Value Adding?: In its traditional sense value adding means adding value to an existing product or service.Example: You can charge more for chocolate coated peanuts or... Continue Reading Posted at 2:43 AM \| Permalink \| Comments

Basic Business Terms Archives

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