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Jul22
Small Business Promotion Tip #8 - Hold A Contest

This one's a no brainer. Holding a contest to promotnumber%208%20purple%20yellow%20button.pnge your small business creates lots of buzz and  interest.

With the  right hook, a newsworthy contest can get you media coverage too. 

Tips For Holding A Contest

  • Make it fun
  • Keep it simple - rules, how to enter and who is eligible
  • Be clear on what the prize is
  • Keep your business name prominent
  • Have a defined closing date
  • Get as much publicity as you can before, during and after
  • Promote it online at sites such as Online Sweepstakes
  • Announce the winners and notify them
  • Honor your promise even if you have only a few entries
  • Don't change the rules halfway through
  • If you are extending the deadline, make it very clear
  • Be open and transparent about how the winner is decided
  • Post contest publicity

Where Do You Get The Prizes?
As well as your own prizes there may be scope for partnering with complementary businesses. Run a joint contest and have a larger prize pool - more publicity channels too. Or you may be able to ask some of your suppliers to provide prizes.

Product Or Service Vouchers
Another savvy contest prize is a voucher for your business. The face value is less than what it will cost you. Plus, a voucher brings customers back into your business.

  • Any other tips for holding contests to promote your small business? 




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