Creating and establishing an award does not hav
e to be expensive, but it can get you lots of kudos.
Best of all, other people spread the word for you.
Bloggers are good at this. You'll see blogs proudly displaying awards they've been given by other bloggers. The awards or at least the post explaining the win, feature on blogs around the web giving the originator of the award plenty of free promotion.
The Good Housekeeping Seal of Approval is a well known award that has some clout.
Some Tips For Creating Awards
- Create a seal of approval, an award or a top 10 list
- Think of something that will capture the public's attention
- It needs to be credible and above board and be seen to be so
- You could do it jointly with a community organization or the local newspaper
- You could hold it in conjunction with a community or national event
- Think of a newsworthy hook for the media
- Get newspaper, television, radio and online coverage before, during and afterwards
- Be transparent with how the awardee is chosen
- Celebrate other people's successes
- Try to make it an annual event
- Be prepared to commit the time to supporting and promoting the award
- Be genuine
- Tell us your experiences about creating or participating in awards.
- Any tips for small business promotion using awards?
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