Networking is key to building effective industry links
and relationships. Robin Jay discusses this in The Art Of The Business Lunch.
Complementary businesses such as hairdressers, cosmeticians, wedding planners, photographers and marriage celebrants may partner to
Customer Referrals
Of course, customer referrals are important too. Customer can sometimes be your best advocates and referral partners. As they say, you never know who knows who.
and relationships. Robin Jay discusses this in The Art Of The Business Lunch. Complementary businesses such as hairdressers, cosmeticians, wedding planners, photographers and marriage celebrants may partner to
- share a two sided business card
- co-host events
- co-ordinate joint window displays
- arrange joint trade display booths
- share advertising costs
Geoff Kirkwood, a Brisbane, Australia based business consultant takes it one step further. Quoted in The Courier Mail, he says a group of complementary businesses need to become referral partners, being proactive in referring business to others in their referral group.
Rather than stumbling across people occasionally, it's working with someone you know who regularly will be talking to people you want to be talking to and vice versa.He also advocates actually handing out the other person's business cards when discussing someone who could help your customer - great idea.
Customer Referrals
Of course, customer referrals are important too. Customer can sometimes be your best advocates and referral partners. As they say, you never know who knows who.
- What success have you found with refererals & referral partners for your business?
» Small Business Promotion Tip #4 - Come Up With An Innovative Idea That Captures The Imagination from SmallBizMentor
The power of an innovative idea lies not in its sheer audacity or ingenuity, but in its ability to capture a market and a following. Big IdeasHow about a $2.3 million space wedding as a present for the person who... [Read More]
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