Whether you have a retail store, a consultancy firm or an
y other small business, some basic print ad principles are universal.
Make yourself the obvious choice is an interesting article which identifies 6 key elements or principles for effective print ads. As they suggest, many ads for a given service all seem to offer something similar. How will you stand out from the crowd?
Look at Yellow Pages ads in your niche. What would make a prospective client choose your business over others that look and sound much the same?
6 Key Elements For Effective Print Ads
- Attract attention - a great headline, a promise, a special offer, a great graphic etc
- Motivate people to contact you
- Create a sense of urgency
- Stop the search - Give them a reason to contact you
- Present your proof - case studies, facts, figures, testimonials
- Build in a filter - Don't feel you have to accept every client
Along with these key elements for an effective print ad, you need savvy copywriting, including a call to action to get your message across. And of course, check all the ad details carefully and thoroughly before going to print.
- Any other tips or print ad experiences to share?
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