Apple is a savvy marketer. They've done an amazing job with business branding and experience marketing.
People who love Macs, seem to really love them. Some call themselves Apple evangelists. If you 
buy an Apple product, are you buying the product or the brand? Some would argue that they are buying both.
Is the iPhone really superior to every other phone? Same with the iPod. It depends on what you are looking for and how you want to use it. What is really smart about Apple's approach is if we invest in one product, we are buying into the Apple brand, and are more likely to buy another Apple product.
When we buy an iPod, we starting thinking about iTunes. The iPhone is another good example. It's hip and it offers lots of usability in a portable platform. Many Apple Mac users have been hanging out for the iPhone, so they can integrate all their technology. Makes sense.
Apple products seem to deliver on user experience. Owning an Apple product and showing it off (or the kudos of owning one) seems to be as important as the product itself.
- Would you say this is savvy experience marketing?
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