« The Mind Mapping Method Of Reading A Business Book | Main | Stephen Pierce Video - The Success Mindset »

Jun 6
The Pizza Box Approach To Savvy Marketing

My local pizza place, advertises for delivery drivsmall_biz_reflections.pngers on the side of all their pizza boxes.

Do you use your packaging to advertise?

As well as stylish packaging, simple paper bags or boxes can be business branding tools too.

Even if you feel you can't afford preprinted paper bags or packets, you can get a stamp made up. Make it something stylish, not just your business name and phone number.

  • What is your business message?

  • Can you use this method to promote an event?

 

Pizza Box Approach To Savvy Marketing
Let's look at the pizza box approach to savvy marketing. Encompass Media Group promote the  benefits of pizza box advertising.

They call it a "moving media property". Depending on the style of pizza and your target market, a pizza box could be used to promote

  • pizza range and add ons
  • pizza store special deals
  • movie tie ins
  • a wine brand to go with the gourmet pizza
  • tie in with major sports events

Partner With Complementary Businesses
What interested me, was the top of some boxes didn't mention pizza at all. They were completely given over to e.g. public transport ads or mobile phone ads - tying in with a message the target market pizza customers would identify with e.g. saving time, saving money, convenience etc.

Savvy Marketing
This is savvy marketing, as the pizza store or franchise is partnering with a complementary business (in terms of target market). The pizza store is making money from advertising, so the boxes are a plus rather than an operating cost.

The partnering company is reaching a large target market in a receptive, relaxed mood.  

  • How could you use your packaging materials for savvy marketing?

  • What examples of this have you seen in action?

1 Comments/Trackbacks




» 7 Popular Marketing Posts At Small Biz Mentor from SmallBizMentor
Top 7 - Did you miss these recent marketing posts? Here are some of our most popular marketing posts this month at Small Biz Mentor.Hot Button Marketing by Barry Feig - Book ReviewHow Starbucks Influences Customers - Video Do It... [Read More]

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« The Mind Mapping Method Of Reading A Business Book | Main | Stephen Pierce Video - The Success Mindset »

Advertise

Atlanta Locksmith - servicing small businesses in Atlanta.

Related Resources

Advertise Here

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    Blognoggle

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Small Business / Home Based Business

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    SmallBizMentor is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb