While many companies are on Twitter, Zappos is making it part of their business brand.
Zappos has long been into social media, and is known for the effectiveness of the Zappos blog in building community and buzz. Now they've embraced Twitter, the microblogging phenomenon.
They actively encourage employees to Twitter and collate all Zappos Twitter mentions from non employees too. What a great way to gather useful information. More importantly, branding wise, they are hanging out where their customers hang out.
The hanging out extends into real life too, with using Twitter to invite people who follow Zappos to meet them for a drink in a given bar at a given time. Brilliant on so many levels.
They really know how to leverage social media, but they also know how to mix fun with business. Twitter is so highly regarded at Zappos, that they are running classes on using it for their employees.
Zappos have a social media co-ordinator. Check out this video of him being interviewed about social media and Twitter at Zappos.
View video
Are you using social media in your business?
Twitter? Blogs? I'd love to hear about your experiences using social media as a business or marketing tool.
» Fun That's Made To Stick - Do Your Employees Have Fun At Work? from SmallBizMentor
Companies such as Zappos, South Western Airlines and Virgin have found a good mix of savvy business and fun. Zappos saysZappos is committed to its service-oriented culture. So we know how important it is to have fun at work! This... [Read More]
Tracked on: June 10, 2008 7:07 PM | Permalink to Trackback