Companies such as Zappos, South Western Airlines and Virgin have found a good mix of savvy business and fun.
Zappos says
Zappos is committed to its service-oriented culture. So we know how important it is to have fun at work!
This fun extends to the Zappos blog and to their employee and CEO presence on Twitter. This gives a "human face" to their company. 
In Made To Stick, authors, Chip and Dan Heath talk about Southwest Airlines (another company with a Twitter presence). Southwest's core promise is "We are the low fare airline." If you think of this is as the center "circle" of the way they operate, the next circle could be "Have fun at work."
Like Zappos, Southwest employees are encouraged to have fun and make the experience fun for customers too. Fun has its limits though. It can't interfere with the "low fare airline" core promise.
So to use the example from the book, throwing confetti would not be acceptable, as it creates mess and more work for cleaning crews, meaning a cost is involved.
- How does your business have fun in a way that improves or reinforces your brand?
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