SmallBizMentor: June 2008 Archives

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Jun27	20% Off BlogWorld Expo Entry For Know More Media Readers Yvonne Russell June 27, 2008 Know More: Know More Media blogworld new media expo, know more media, small biz mentor, small business, yvonne russell Know More Media is one of the world's leading business blog networks. We are proud to be one of the sponsors of the Blogworld & New Media Expo to be held in Las Vegas from September 20-21, 2008. Know More Media General Manager, Dan Smith said, Know More Media’s business blogs provide real-time news, information, and analysis on a variety of business topics, authored by topical experts who are authorities in their respective business-related fields. The Blogworld Expo is the world’s largest industry-wide tradeshow, conference, and media event that is dedicated to the blogging industry and new media. Business blogging is a growing trend and a boost for small businesses. With over 120 new blogs being added daily, being on the web is getting more competitive. It's events such as these with workshops, trade displays and meeting other bloggers that give you a business edge. Want to save 20% off Blogworld & New Media Expo 2008? Use the special Know More Media code when registering - KMVIP. More information from our main Know More Media site. Posted at 7:00 AM \| Permalink \| Comments
Jun27	Amazing Laser Magic Act Video - Do You Offer Your Customer Something Magical & Unexpected? Yvonne Russell June 27, 2008 Here's a young guy who is an amazing!! magician. But it's a magic act with a modern touch. Watch what he can do with a laser light beam. Can a beam of light bend? Can you walk through it? This... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun26	BlogWorld & New Media Expo - A Great Opportunity For Business Owners To Learn About New Media Yvonne Russell June 26, 2008 Meet your favorite Know More Media bloggers at the BlogWorld & New Media Expo. Where? Las Vegas Convention CenterWhen? September 20-21, 2008Know More Media, the web's premier business blog network, is one of the event sponsors.Organizers say it's a great opportunity... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun25	Do You Know What Motivates Your Staff? Yvonne Russell June 25, 2008 When you first interviewed and employed your staff, you had some idea of what their strengths and experience at that stage. In everyday work situations, you can observe, especially in small businesses. There is no doubt, there is a link... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun24	A Business Blogging Gig Could Boost Your Business Brand Yvonne Russell June 24, 2008 Are you interested in blogging about finance and careers? I know we have many readers at Small Biz Mentor who have expertise in finance and careers. Writing a business blog can be a great way to help establish yourself as... Continue Reading Posted at 2:03 PM \| Permalink \| Comments
	When Your Business Grows Too Fast - Momma Cherri's Gordon Ramsay Kitchen Nightmares Yvonne Russell June 24, 2008 One of the make or break factors of small business is business expansion and growth. There are a lot of parallels between businesses in different fields, and the restaurant industry is one where success can happen very quickly, due to... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun23	Hot Button Marketing By Barry Feig - Book Review Yvonne Russell June 23, 2008 I've been exploring psychological triggers in marketing lately. Barry Feig has written Hot Button Marketing: Push the emotional buttons that get people to buy. As a Myers Briggs trainer and writing coach, I'm interested in understanding what makes people... Continue Reading Posted at 12:08 AM \| Permalink \| Comments
Jun22	Delocator - A New Way To Find Independent Cafes, Bookstores & Movie Theatres Yvonne Russell June 22, 2008 Small businesses find it hard to compete against the giants. Many succeed through a superior product or a point of difference. I love the story of the little pizza store which drove McDonald's out of town. Many customers do prefer... Continue Reading Posted at 12:29 AM \| Permalink \| Comments
Jun21	How Starbucks Uses Psychological Triggers To Influence Customers - Video Yvonne Russell June 21, 2008 Bryant Simon, speaking at the Taste conference, shares some interesting insights about his studies on how Starbucks influences customers. There are also observations about Starbucks business branding and psychological triggers. View video below Some Key PointsHe says 44 million people... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun20	Do It Yourself Public Relations Tips For Your Small Business Yvonne Russell June 20, 2008 Display advertising can be a bit like a scatter gun approach. You take aim, but you're not sure if you're hitting the target. It can be an expensive exercise. Retailer, John Wanamaker is quoted as saying Half the money I... Continue Reading Posted at 12:36 AM \| Permalink \| Comments
Jun19	How Can You Make Your Business News Newsworthy For Your Local Paper? Yvonne Russell June 19, 2008 When a new business opens, the owner thinks it's big news. It's a bit like having a baby. It's a big occasion for you, your family and friends, but it's not necessarily a big occasion for the wider community. How... Continue Reading Posted at 12:09 AM \| Permalink \| Comments
Jun18	The Marketing Secrets Behind Harry Potter Revealed At Last Yvonne Russell June 18, 2008 I want to thank my colleague, Bridget Wright at Biz Chicks Rule for alerting me to the publication of Harry Potter: The Story Of A Global Business Phenomenon by Susan Gunelius.Susan Gunelius is a fellow blogger here at Know More... Continue Reading Posted at 9:08 AM \| Permalink \| Comments
	Cash Flow Is Not Only For Businesses Yvonne Russell June 18, 2008 Guest PostBy the author of The 3 Secret Pillars Of WealthJames BurnsWe’ve all heard the expression “cash is king.” Well, that happens to be true. Cash flow is critical to success in business and wealth building, and the most important... Continue Reading Posted at 12:12 AM \| Permalink \| Comments
Jun16	The 3 Secret Pillars Of Wealth - Book Review Yvonne Russell June 16, 2008 James Burns is the author of The 3 Secret Pillars Of Wealth: How To Crack Your Wealth Code Using The Tools Of Self Made Billionaires. He brings over 17 years of financial, real estate and legal experience to his model... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun15	What TV Advertising Can Teach Us About Small Business PR Yvonne Russell June 15, 2008 The Gruen Transfer is an interesting Australian show about the advertising industry.They review and discuss specific TV advertisements, and look at the psychological triggers, and what different groups respond to. We don't usually associate advertising with truth, but this term... Continue Reading Posted at 12:40 AM \| Permalink \| Comments
Jun12	Know More Media Reader Survey - We'd Love Your Feedback Yvonne Russell June 12, 2008 We thrive on reader feedback here at Small Biz Mentor. The network hosting this blog, Know More Media is the web's premier business blog network. We are asking for your input. The more we know about who our audience is... Continue Reading Posted at 4:29 AM \| Permalink \| Comments
	Do You Encourage Open Channels Of Communication With Customers & Staff Yvonne Russell June 12, 2008 Web 2.0 with its social media such as business blogs and Twitter, are known for being conversational mediums. Eric Eggertson of Common Sense PR talks about the need to take the conversational medium into more traditionally formal areas of connecting... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun10	Small Biz Mentor - Named In Top 41 Blogs For Entrepreneurship & Small Business List Yvonne Russell June 10, 2008 It was a buzz to read that Small Biz Mentor has been named as one of the 41 Absolute Best Blogs About Entrepreneurship & Small Business. I'm honored that Small Biz Mentor has been included in such great company, along... Continue Reading Posted at 1:01 AM \| Permalink \| Comments
	Fun That's Made To Stick - Do Your Employees Have Fun At Work? Yvonne Russell June 10, 2008 Companies such as Zappos, South Western Airlines and Virgin have found a good mix of savvy business and fun. Zappos saysZappos is committed to its service-oriented culture. So we know how important it is to have fun at work! This... Continue Reading Posted at 12:23 AM \| Permalink \| Comments
Jun 9	Is Your Business On Twitter? Zappos Leads The Way Yvonne Russell June 9, 2008 While many companies are on Twitter, Zappos is making it part of their business brand.Zappos has long been into social media, and is known for the effectiveness of the Zappos blog in building community and buzz. Now they've embraced Twitter,... Continue Reading Posted at 12:08 AM \| Permalink \| Comments
Jun 8	Take Out Meals On The Rise In A Time Strapped World Yvonne Russell June 8, 2008 According to Australia's Herald Sun newspaper, Fancy takeaways are the fastest rising meal of choice from restaurants and cafes as busy personal schedules take their toll on home-cooked mealsTim Ferris, author of The Four Hour Work Week, would probably call... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun 7	Stephen Pierce Video - The Success Mindset Yvonne Russell June 7, 2008 I first came across Stephen Pierce with his excellent, yet simple mindmapping technique for getting the most out of reading a business book. He is an engaging communicator. This time round, he's talking about the success mindset, and how we... Continue Reading Posted at 12:39 AM \| Permalink \| Comments
Jun 6	The Pizza Box Approach To Savvy Marketing Yvonne Russell June 6, 2008 My local pizza place, advertises for delivery drivers on the side of all their pizza boxes. Do you use your packaging to advertise? As well as stylish packaging, simple paper bags or boxes can be business branding tools too. Even... Continue Reading Posted at 12:05 AM \| Permalink \| Comments
Jun 4	The Mind Mapping Method Of Reading A Business Book Yvonne Russell June 4, 2008 Mindmapping is an established technique for recording, organizing and sharing information. Stephen Pierce offers one of the best videos I've seen on mindmapping - very clear points and visuals. He also recommends mindmapping for learning, and for reading a business... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun 2	Would You Like Burnt Toast With Your Soup Madam? Yvonne Russell June 2, 2008 When I was in England, I encountered waiters who I swear trained at the Basil Fawlty school of hospitality... plates thrown on the table and everything was too much trouble. At the time, I thought it was hilarious.Maybe I've been... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun 1	A Tale Of Warming Up Your Customer Service Attitude Yvonne Russell June 1, 2008 &amp;amp;amp;amp;amp;amp;amp;lt;A href=&amp;amp;amp;amp;amp;amp;amp;quot;http://ws.amazon.com/widgets/q?ServiceVersion=20070822&amp;amp;amp;amp;amp;amp;amp;amp;MarketPlace=US&amp;amp;amp;amp;amp;amp;amp;amp;ID=V20070822%2FUS%2Fallinfoabo0e5-20%2F8010%2F2554d597-d857-4066-b3af-e56763804e09&amp;amp;amp;amp;amp;amp;amp;amp;Operation=NoScript&amp;amp;amp;amp;amp;amp;amp;quot; mce_href=&amp;amp;amp;amp;amp;amp;amp;quot;http://ws.amazon.com/widgets/q?ServiceVersion=20070822&amp;amp;amp;amp;amp;amp;amp;amp;MarketPlace=US&amp;amp;amp;amp;amp;amp;amp;amp;ID=V20070822%2FUS%2Fallinfoabo0e5-20%2F8010%2F2554d597-d857-4066-b3af-e56763804e09&amp;amp;amp;amp;amp;amp;amp;amp;Operation=NoScript&amp;amp;amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;amp;amp;gt;Amazon.com Widgets&amp;amp;amp;amp;amp;amp;amp;lt;/A&amp;amp;amp;amp;amp;amp;amp;gt;Isn't it funny how it's just the little things that can make or break customer perceptions and loyalty? Some small business owners miss out on leveraging the power of customer service recovery. I've just been away... Continue Reading Posted at 12:26 AM \| Permalink \| Comments

« May 2008 | Main | July 2008 »

Jun27	20% Off BlogWorld Expo Entry For Know More Media Readers Yvonne Russell June 27, 2008 Know More: Know More Media blogworld new media expo, know more media, small biz mentor, small business, yvonne russell Know More Media is one of the world's leading business blog networks. We are proud to be one of the sponsors of the Blogworld & New Media Expo to be held in Las Vegas from September 20-21, 2008. Know More Media General Manager, Dan Smith said, Know More Media’s business blogs provide real-time news, information, and analysis on a variety of business topics, authored by topical experts who are authorities in their respective business-related fields. The Blogworld Expo is the world’s largest industry-wide tradeshow, conference, and media event that is dedicated to the blogging industry and new media. Business blogging is a growing trend and a boost for small businesses. With over 120 new blogs being added daily, being on the web is getting more competitive. It's events such as these with workshops, trade displays and meeting other bloggers that give you a business edge. Want to save 20% off Blogworld & New Media Expo 2008? Use the special Know More Media code when registering - KMVIP. More information from our main Know More Media site. Posted at 7:00 AM \| Permalink \| Comments
Jun27	Amazing Laser Magic Act Video - Do You Offer Your Customer Something Magical & Unexpected? Yvonne Russell June 27, 2008 Here's a young guy who is an amazing!! magician. But it's a magic act with a modern touch. Watch what he can do with a laser light beam. Can a beam of light bend? Can you walk through it? This... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun26	BlogWorld & New Media Expo - A Great Opportunity For Business Owners To Learn About New Media Yvonne Russell June 26, 2008 Meet your favorite Know More Media bloggers at the BlogWorld & New Media Expo. Where? Las Vegas Convention CenterWhen? September 20-21, 2008Know More Media, the web's premier business blog network, is one of the event sponsors.Organizers say it's a great opportunity... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun25	Do You Know What Motivates Your Staff? Yvonne Russell June 25, 2008 When you first interviewed and employed your staff, you had some idea of what their strengths and experience at that stage. In everyday work situations, you can observe, especially in small businesses. There is no doubt, there is a link... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun24	A Business Blogging Gig Could Boost Your Business Brand Yvonne Russell June 24, 2008 Are you interested in blogging about finance and careers? I know we have many readers at Small Biz Mentor who have expertise in finance and careers. Writing a business blog can be a great way to help establish yourself as... Continue Reading Posted at 2:03 PM \| Permalink \| Comments
	When Your Business Grows Too Fast - Momma Cherri's Gordon Ramsay Kitchen Nightmares Yvonne Russell June 24, 2008 One of the make or break factors of small business is business expansion and growth. There are a lot of parallels between businesses in different fields, and the restaurant industry is one where success can happen very quickly, due to... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun23	Hot Button Marketing By Barry Feig - Book Review Yvonne Russell June 23, 2008 I've been exploring psychological triggers in marketing lately. Barry Feig has written Hot Button Marketing: Push the emotional buttons that get people to buy. As a Myers Briggs trainer and writing coach, I'm interested in understanding what makes people... Continue Reading Posted at 12:08 AM \| Permalink \| Comments
Jun22	Delocator - A New Way To Find Independent Cafes, Bookstores & Movie Theatres Yvonne Russell June 22, 2008 Small businesses find it hard to compete against the giants. Many succeed through a superior product or a point of difference. I love the story of the little pizza store which drove McDonald's out of town. Many customers do prefer... Continue Reading Posted at 12:29 AM \| Permalink \| Comments
Jun21	How Starbucks Uses Psychological Triggers To Influence Customers - Video Yvonne Russell June 21, 2008 Bryant Simon, speaking at the Taste conference, shares some interesting insights about his studies on how Starbucks influences customers. There are also observations about Starbucks business branding and psychological triggers. View video below Some Key PointsHe says 44 million people... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun20	Do It Yourself Public Relations Tips For Your Small Business Yvonne Russell June 20, 2008 Display advertising can be a bit like a scatter gun approach. You take aim, but you're not sure if you're hitting the target. It can be an expensive exercise. Retailer, John Wanamaker is quoted as saying Half the money I... Continue Reading Posted at 12:36 AM \| Permalink \| Comments
Jun19	How Can You Make Your Business News Newsworthy For Your Local Paper? Yvonne Russell June 19, 2008 When a new business opens, the owner thinks it's big news. It's a bit like having a baby. It's a big occasion for you, your family and friends, but it's not necessarily a big occasion for the wider community. How... Continue Reading Posted at 12:09 AM \| Permalink \| Comments
Jun18	The Marketing Secrets Behind Harry Potter Revealed At Last Yvonne Russell June 18, 2008 I want to thank my colleague, Bridget Wright at Biz Chicks Rule for alerting me to the publication of Harry Potter: The Story Of A Global Business Phenomenon by Susan Gunelius.Susan Gunelius is a fellow blogger here at Know More... Continue Reading Posted at 9:08 AM \| Permalink \| Comments
	Cash Flow Is Not Only For Businesses Yvonne Russell June 18, 2008 Guest PostBy the author of The 3 Secret Pillars Of WealthJames BurnsWe’ve all heard the expression “cash is king.” Well, that happens to be true. Cash flow is critical to success in business and wealth building, and the most important... Continue Reading Posted at 12:12 AM \| Permalink \| Comments
Jun16	The 3 Secret Pillars Of Wealth - Book Review Yvonne Russell June 16, 2008 James Burns is the author of The 3 Secret Pillars Of Wealth: How To Crack Your Wealth Code Using The Tools Of Self Made Billionaires. He brings over 17 years of financial, real estate and legal experience to his model... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun15	What TV Advertising Can Teach Us About Small Business PR Yvonne Russell June 15, 2008 The Gruen Transfer is an interesting Australian show about the advertising industry.They review and discuss specific TV advertisements, and look at the psychological triggers, and what different groups respond to. We don't usually associate advertising with truth, but this term... Continue Reading Posted at 12:40 AM \| Permalink \| Comments
Jun12	Know More Media Reader Survey - We'd Love Your Feedback Yvonne Russell June 12, 2008 We thrive on reader feedback here at Small Biz Mentor. The network hosting this blog, Know More Media is the web's premier business blog network. We are asking for your input. The more we know about who our audience is... Continue Reading Posted at 4:29 AM \| Permalink \| Comments
	Do You Encourage Open Channels Of Communication With Customers & Staff Yvonne Russell June 12, 2008 Web 2.0 with its social media such as business blogs and Twitter, are known for being conversational mediums. Eric Eggertson of Common Sense PR talks about the need to take the conversational medium into more traditionally formal areas of connecting... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun10	Small Biz Mentor - Named In Top 41 Blogs For Entrepreneurship & Small Business List Yvonne Russell June 10, 2008 It was a buzz to read that Small Biz Mentor has been named as one of the 41 Absolute Best Blogs About Entrepreneurship & Small Business. I'm honored that Small Biz Mentor has been included in such great company, along... Continue Reading Posted at 1:01 AM \| Permalink \| Comments
	Fun That's Made To Stick - Do Your Employees Have Fun At Work? Yvonne Russell June 10, 2008 Companies such as Zappos, South Western Airlines and Virgin have found a good mix of savvy business and fun. Zappos saysZappos is committed to its service-oriented culture. So we know how important it is to have fun at work! This... Continue Reading Posted at 12:23 AM \| Permalink \| Comments
Jun 9	Is Your Business On Twitter? Zappos Leads The Way Yvonne Russell June 9, 2008 While many companies are on Twitter, Zappos is making it part of their business brand.Zappos has long been into social media, and is known for the effectiveness of the Zappos blog in building community and buzz. Now they've embraced Twitter,... Continue Reading Posted at 12:08 AM \| Permalink \| Comments
Jun 8	Take Out Meals On The Rise In A Time Strapped World Yvonne Russell June 8, 2008 According to Australia's Herald Sun newspaper, Fancy takeaways are the fastest rising meal of choice from restaurants and cafes as busy personal schedules take their toll on home-cooked mealsTim Ferris, author of The Four Hour Work Week, would probably call... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun 7	Stephen Pierce Video - The Success Mindset Yvonne Russell June 7, 2008 I first came across Stephen Pierce with his excellent, yet simple mindmapping technique for getting the most out of reading a business book. He is an engaging communicator. This time round, he's talking about the success mindset, and how we... Continue Reading Posted at 12:39 AM \| Permalink \| Comments
Jun 6	The Pizza Box Approach To Savvy Marketing Yvonne Russell June 6, 2008 My local pizza place, advertises for delivery drivers on the side of all their pizza boxes. Do you use your packaging to advertise? As well as stylish packaging, simple paper bags or boxes can be business branding tools too. Even... Continue Reading Posted at 12:05 AM \| Permalink \| Comments
Jun 4	The Mind Mapping Method Of Reading A Business Book Yvonne Russell June 4, 2008 Mindmapping is an established technique for recording, organizing and sharing information. Stephen Pierce offers one of the best videos I've seen on mindmapping - very clear points and visuals. He also recommends mindmapping for learning, and for reading a business... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun 2	Would You Like Burnt Toast With Your Soup Madam? Yvonne Russell June 2, 2008 When I was in England, I encountered waiters who I swear trained at the Basil Fawlty school of hospitality... plates thrown on the table and everything was too much trouble. At the time, I thought it was hilarious.Maybe I've been... Continue Reading Posted at 12:00 AM \| Permalink \| Comments
Jun 1	A Tale Of Warming Up Your Customer Service Attitude Yvonne Russell June 1, 2008 &amp;amp;amp;amp;amp;amp;amp;lt;A href=&amp;amp;amp;amp;amp;amp;amp;quot;http://ws.amazon.com/widgets/q?ServiceVersion=20070822&amp;amp;amp;amp;amp;amp;amp;amp;MarketPlace=US&amp;amp;amp;amp;amp;amp;amp;amp;ID=V20070822%2FUS%2Fallinfoabo0e5-20%2F8010%2F2554d597-d857-4066-b3af-e56763804e09&amp;amp;amp;amp;amp;amp;amp;amp;Operation=NoScript&amp;amp;amp;amp;amp;amp;amp;quot; mce_href=&amp;amp;amp;amp;amp;amp;amp;quot;http://ws.amazon.com/widgets/q?ServiceVersion=20070822&amp;amp;amp;amp;amp;amp;amp;amp;MarketPlace=US&amp;amp;amp;amp;amp;amp;amp;amp;ID=V20070822%2FUS%2Fallinfoabo0e5-20%2F8010%2F2554d597-d857-4066-b3af-e56763804e09&amp;amp;amp;amp;amp;amp;amp;amp;Operation=NoScript&amp;amp;amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;amp;amp;gt;Amazon.com Widgets&amp;amp;amp;amp;amp;amp;amp;lt;/A&amp;amp;amp;amp;amp;amp;amp;gt;Isn't it funny how it's just the little things that can make or break customer perceptions and loyalty? Some small business owners miss out on leveraging the power of customer service recovery. I've just been away... Continue Reading Posted at 12:26 AM \| Permalink \| Comments

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