A local supermarket sponsors the town soccer team. A real estate agent sponsors the local youth orchestra concert.
We see small business pitching in to support community events and organizations all the time. Some ar
e a natural fit such as a cooking school sponsoring a young chef's class or a bookstore providing prizes for the school writing competition.
Others come about because the business owner is a parent at the school or is approached.
I know a lot of small business owners who aren't interested in sponsoring community events, but I think they are missing out
Sponsoring a community event can be mutually beneficial.
What's in it for the small business owner?
- Good PR in the local community
- Opportunities for free media coverage
- Support a good cause
- Raise personal profile in the community
- Build trust & loyalty with community members
- Interact with clients outside the business setting
- Networking opportunities
- Build business brand awareness
- Anything else?
- What are your experiences with sponsoring community events?
- Any tips or cautions?
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