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May 6
Sponsoring Community Events Can Be Good For Business

A local supermarket sponsors the town soccer team. A real estate agent sponsors the local youth orchestra concert. 

We see small business pitching in to support community events and organizations all the time. Some arbutton_event.pnge a natural fit such as a cooking school sponsoring a young chef's class or a bookstore providing prizes for the school writing competition.

Others come about because the business owner is a parent at the school or is approached.

I know a lot of small business owners who aren't interested in sponsoring community events, but I think they are missing out
Sponsoring a community event can be mutually beneficial.

What's in it for the small business owner?

  • Good PR in the local community
  • Opportunities for free media coverage
  • Support a good cause
  • Raise personal profile in the community
  • Build trust & loyalty with community members
  • Interact with clients outside the business setting
  • Networking opportunities
  • Build business brand awareness
  • Anything else?
  • What are your experiences with sponsoring community events?

  • Any tips or cautions?

 

 

 


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« Have Torch Relay Problems Damaged The Olympic Brand? | Main | 10 Things To Find Out Before Your Business Sponsors A Community Event »

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