A trade show is a great way to get your product or service into the marketplace.
However, make sure you know exactly what 
you are getting before you agree to book or pay for a trade display space or stall.
There are the major trade shows and there are also more specialized trade shows related to conferences.
- How many people will be attending?
- Are they your target market?
- Where will your display space be located?
If it is a trade show in conjunction with a conference be aware you don't have access to participants the whole time.
You need to find out
- When will participants have access to exhibitors?
- How long are the lunch breaks?
- Where will lunch be held?
- Is there time built into the program for participants to view the trade show displays?
- What is the focus of trade show seminars?
- What is the cost?
- What are the options?
- Any other questions you recommend asking before signing up for a trade show display space?
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