Displaying your products at specialist trade shows can be great for building your business brand, networking
and extending your business reach.
There are a few tricks to getting a good stall location.
1. Find out exactly where your stall will be.
I know one trade show goer who always booked the one nearest the ladies' toilets.
He figured there would be regular traffic past his stall and he was right. Even if there was a queue they were in sight of his stall.
Another good spot is near a food outlet or right near the entrance.
2. Book early so you have some location options. The best usually goes first and often doesn't cost any more.
3. Do you need a location with power?
4. What size stall do you need? This sometimes affects location as a certain size may be grouped together.
5. Do you want the same spot you had last year? Sometimes vendors choose the same spot, so that regular trade show goers know where to find them in the maze.
6. Check out the perfect location for next year's trade show and mark it in the trade show handbook.
7. What is your personal preference?
- Any other tips for finding and securing a good trade show stall location?
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