New business start ups have a traditionally long road building their business brand and profile.
Here's a fast track to fame story. PhotoFiddle is a new photo printing business. It offers a range of online imaging options to convert your digital photo into art works e.g. on canvas.
From Transworld News
PhotoFiddle.com turns digital photographs into artwork in seconds, using 35 designs styles and templates, transforming a basic portrait into a graphic masterpiece.
The company has just been featured on the Today Show. Transworld News reports that it "has also been hailed a favorite by Oprah."
What a great boost and great timing in the lead up to Mother's Day. A good idea spreads by word of mouth, but this has to be more than good luck. This sounds like savvy marketing and a company who was ready to roll with the opportunities.
Savvy Marketing
- Leveraging their point of difference - "the only photo to art website to give the user an instant online preview of the artwork before ordering".
- Great timing just before Mother's Day
- A company who identified opportunities
- A company who was ready to roll when opportunities presented themselves
After The Publicity
The true test for a company is often after the publicity.
- Does the product live up to the hype?
- Is the customer service & support outstanding?
- Is delivery efficient?
- Is the site user friendly?
- Can the company cope with the demand generated by high profile publicity?
Often if a company is not ready for volume orders if it grows too fast, the customer service slides, and with it the business reputation. PhotoFiddle is certainly off to a good start.
- Have you used PhotoFiddle?
- How do you recommend getting free publicity?
Comment Preview