Devoted to small businesses and those who run them

Robin Jay, author of The Art Of The Business Lunch stopped by Small Biz Mentor recently on her virtual book tour.

I reviewed the book, but also wanted to highlight Jay's thoughts on networking as I'm on board with what she says on this. I've also been reminded of some things I'm not doing or not doing enough.

Networking
When I go to a business or networking event, I usually gravitate towards familiar faces. It's only natural to touch base with people you know and to want to catch up with friends.

It's sometimes also more comfortable in a room full of strangers. But Jay urges us to get out of our comfort zones and put our business hats on. Mix and meet new people too.

Elevator Speech
Introduce yourself at the appropriate time. Do you have your 30 second elevator speech ready? I don't like the term "elevator speech" as it sounds like something you just "parrot" off.

It shouldn't be contrived, but a succinct natural summary of what you do in a nutshell. Know when to say something business related, and when to shoot the breeze.

I guess networking is about balance. It's also a two way street. Robin Jay's philosophy is "You get back what you give and then some!" This approach sits well with me as business is about trust and relationships.

There can be a certain predatory atmosphere involved in some networking events. A colleague of mine refers to someone who is "after contacts" and ruthless in getting them as a "network mongrel." Jay refers to a "network jerk." 

Robin Jay has lots of practical networking tips.  The Art of The Business Lunch has a full chapter on Networking Luncheons - The Professional Gold Mine.

Jay recommends

Take advantage of the opportunity that effective networking offers, and watch your business grow!

How About You?

• I'd love to hear your networking tips and experiences - good or bad.