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Apr23
Karen Swim Shares How Little Notes Can Have A Big Impact

Guest Post

By Karen D. Swim

Do you want to get someone’s attention? Write them a note.

Technology has enabled us to connect faster and farther than ever before.  As we type, tweet and text we may be overlooking a simple but powerful marketing tool – the handwritten note.

I have written notes to the Police Chief for grKaren%20Swim%20photo.jpgaciously handling a high profile case, to a business leader who was the subject of a front page article and to clients at the conclusion of a project. One advantage to the handwritten note – it is always read.

You can write notes to thank clients for a referral or to a prospect who chose someone else.  People appreciate that you took time to thoughtfully craft a note. 

Notes are sometimes kept and read multiple times. Can you say the same about an email or printed direct mail piece?

Your note does not have to be long or eloquent. A simple message of thanks, congratulations or even “thought this would interest you” is sufficient.  The recipient will feel special that you put pen to paper just for them. For less than a cup of coffee, you can bring a smile to someone’s face and increase your bottom line.

Karen D. Swim is a writer, speaker and CEO of Words For Hire.  She is passionate about helping others with success strategies. 

Her blog, http://wordsforhire.blogspot.com covers a wide range of business and life topics all with a healthy dose of enthusiasm.

 

 


6 Comments/Trackbacks




This is such a good point! Handwritten notes are more powerful now than ever because they are so rare. I personally feel a written note comes across as more genuine and heartfelt, as opposed to an e-mail that can be quickly copied and pasted.

Rachel, I agree with you. We all type emails everyday so they don't hold any particular value. We simply take them for granted as a way to exchange information. However, when someone takes time to pick up pen and paper, we know that they had to break from the ease of email and carefully construct a message that could not be copied, pasted or deleted. Imagine the power of this simple gesture in your personal and professional life.

This is such a good point, I haven't thought of it in awhile, but I certainly treasure heartfelt notes in my bedside drawer. There is something dear about the written word. I really hope we never get away from it.

There's an authenticity to the handwritten note which eludes electronic media, isn't there, Karen? The power of the handwritten word is perhaps strengthened by the fact that it's become a rarity in a world which moves so fast and which changes so rapidly. I did a voicethread earlier this year on this topic, which you might find interesting:
http://voicethread.com/share/43512/
Great post!

Hi Karen
Thanks for writing such a great guest post. Handwritten notes are so powerful, partly I suspect because it's still a surprise to get a personalized note in this day and age.

It seems Rachel,Ellen & Amy agree. Amy, I think the authenticity is a big part of it, and what makes a handwritten note even more special.

Handwritten notes seem to connect in a way that electronic communication doesn't.

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