The food industry is one of the leaders in using business blogging as a marketing tool. A noted absence is Starbucks.
In Starbucks Connects With Customers Via Website, I mentioned the lack of a business blog, saying
This would be an interesting addition, especially if they allowed the interactivity of customer feedback, comments and suggestions.
Starbucks indicates it wants to connect with customers. A blog would allow two way connection, which could benefit all.
Not exactly coffee, but in a related area, Mani's is one of the most well known bakery blogs. Mayb
e Starbucks could take a tip from them.
In an interview with Pajama Market, Larry Maiman from Mani's said
We have been very focused on growing our company. We have a model of openess with both our team members and customers. So the blog allows us to dialog with everyone very regularly.
Five staff members write for the blog - a great idea to get a cross section of ideas, and to take the pressure off one person. It also gives "ownership" of the blog to staff members.
Denise Wakeman gives an inside insight into what was involved in setting up Mani's blog. However, even a small business on a shoestring budget can set up a business blog.
The smaller Mani's blitzes the multinational Starbucks in the blog and two way communication department. It's not always about being big.
» Small Biz Mentor Food Industry Roundup from SmallBizMentor
We took a look at the food industry, and what we could learn that relates to other small businesses. Here's a roundup. Starbucks Connects With Customers Via Website - Starbucks is doing something right with their website, but there's no si... [Read More]
Tracked on: April 6, 2008 3:54 PM | Permalink to Trackback