
We're familiar with road rage, but an increasingly common phenomenon is shop rage - consumer rage of the verbal and physical kind.
Anooska Tucker-Evans reports on a University of Queensland study.
The University of Queensland's Prof Janet McColl-Kennedy said what had once been verbal abuse had in some cases been replaced with punches, spitting and death threats.McColl-Kennedy makes an interesting observation
I think first and foremost we need to go back to dealing with the customer as a person first and customer second.
This insight is one worth thinking about. Staff can be so intent on making the sale or closing the deal, that the customer as a person comes off second best. In the long run, this can't be good for a solid ongoing business relationship.
She adds
It's not just one isolated incident that will tip customers off, it's this repeated non-fixing of a problem.
What Can Trigger Shop Rage?
To be fair, this is a two way street. Triggers for shop rage are not always the fault of the store or staff. Here are a few.
- Mistakes
- Delays
- Misunderstandings
- Lack of communication
- Broken promises
- Being treated like a number, not a person
- Lack of trust
- Unreliability
- Unrealistic customer expectations
- Any others?
Vote With Your Feet
While most of us vote with our feet and tell our 100 closest friends about a bad customer service experience, it isn't always so easy. Spare a thought for customers who are locked into contracts for a set period of time, and have to continue battling.
Anyone who has sat on the end of a phone line for an hour waiting for a call center to respond, can empathize with the frustration many customers feel, both instore and in other settings.
I'm not suggesting you embrace shop rage, but I curious.
What are the things that get your blood boiling with regards to customer service?Is it more likely to be caused by a series of bad experiences with the one company?
© Customer Service Image courtesy of Yvonne Russell at Grow Your Writing Business.com







Without a doubt banks and phone companies are the worst with their wretched automated call systems.
And a special place is reserved in the seventh circle of hell for Centrestink (Australia's government social (in)security agency). Put in your personal id only to be asked for it again. Every letter implying you are a liar and a thief and threatening you with penalties. Rude and unhelpful counter staff. They are an example at every level of how NOT to do it.
Posted by: Evan | February 24, 2008 10:14 PM | Permalink to Comment