A business card can be a great marketing tool.
However, a poorly planned business card can work against you. A business card needs to be an integral aspect of your business branding and professional image.
Do you make these basic business card mistakes?
- Use too many different fonts
- Use fonts that are too small for your target clients to read
- Use a color that doesn't fit your business
- Use a style that doesn't fit your business
- Have a cluttered card
- Cross out a previous employee's name and replace it with a new staff member's name
- Cross out changed phone numbers and scribble new details
- Leave off your state. Don't understimate how far afield your business card may travel
- Leave off your email
- Leave off your website
- Forget to proofread for incorrect spelling or phone numbers before printing
Which other basic business card mistakes have you noticed?
Marketing guru, Seth Godin has something to say on this topic too.
Business cards can make or break a client's perception, and in essence, it may be what would make him or her decide whether he or she wanted to do business with you. A poorly presented card just might ruin your chances, so I guess we should always invest on a good card.
Posted by: Jay, writer MemberSpeed.com | February 8, 2008 6:46 AM | Permalink to Comment