Devoted to small businesses and those who run them

Not everyone celebrates Valentine's Day, but special days are often a boost to small business retailers.

If you don't want to go in for Valentine's Day in a big way, you can let other big companies take care of the Valentine's Day hype. Then, leverage consumer awareness to put your own more low key spin on it in your store.

1. Valentine's Day lucky draw - a good way to collect customer emails and addresses

2. Bowl of Valentine's day foil covered heart shaped chocolates on the counter and offer them to customers.

3. Valentine's Day promotions or special offers

4. Add paper hearts or other inexpensive Valentine's Day touches to your displays

5. Value add your products by packaging some together with a Valentine's Day decoration.

6. Offer free gift wrapping or calligraphy

7. Offer a free gift card with each Valentine's Day gift.