My husband met a man today who said it was his 25th birthday. It was actually his 100th birthday.
He certainly had something special to celebrate. As he only has an official birthday every 4 years, he was just having some leap year fun.
If he lived near a Papa John's Pizza outlet, he w
ould have been eligible for a free leap year birthday pizza. Papa John's are one of the many businesses turning this once in every four years event into a marketing opportunity.
With 200 000 people in the US alone celebrating their birthdays on February 29th, there is plenty of room to run with a special promotion. Imagine the numbers internationally.
The Detroit Zoo is offering reduced admission prices. Some hotels are offering 29% discount for February 29th bookings. Mary Emma Allen talks about going "green" for leap year. What other innovative ideas have you come across to celebrate leap year?
Inevitably, the leap year phenomenon gets plenty of press, so an added innovative marketing push at this time is bound to raise your business profile.
- What does your business do to get a marketing edge related to leap year?
