Devoted to small businesses and those who run them

Thumb drives are reasonably priced these days. So you can afford to think laterally about ways you use them for marketing.

Skellie at Anywired suggests using a thumb drive as a digital business card

When meeting a prospective client or networking with someone who’s worth the investment, hand them a micro thumb-drive containing your portfolio, your resume, your contact details, a PowerPoint presentation demonstrating your qualifications, or anything else you think will wow. The small investment will absolutely be worth the impact.

A Simple Innovative Idea
This is such a simple, innovative idea with impact. It makes you stand out from the crowd. It gives you a point of difference and gives you a head start. Most recipients would view the files just out of curiosity, if nothing else.

Other Marketing Uses For Thumb Drives
Of course, you don't need to limit this thumb drive idea to digital business cards. You could expand on this concept and use them as giveaways. Purchase thumb drives from promotional marketing companies and have them branded with your business name and logo.

Giveaways
Use thumb drives as trade shows giveaways with product launches installed or send a press kit to your local newspaper. Tourism outlets such as Bed & Breakfasts could give thumb drives as media kits to travel writers with photos to accompany media coverage.

Business Branding
If people wipe the files off the thumb drive down the track, your name, brand and logo are still on the outside of the thumb drive. Even when the thumb drive is reused, you're still way ahead with business branding and the impact of an innovative approach.

• Have you used thumb drives as a digital busines card or for marketing and promotion?
  
  Any other thoughts about how they could be used?