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Jan22
Savvy Idea For Making The Most Of Your Business Card

GG of The Fawnskin Flyer shared with me how she makes the most of her business card. 

How many of us truly use both sides of a business card effectively?

Of course, you may purposely leave one side blank so client's notes and your details stay together. You could also use the reverse as a spot for appointment times and details.

Another option is to partner with a complementary business and share a business card - one side each.

Certainly, the potential of this partnering idea has people talking.

GG has another savvy approach, and shares -

I use my business cards as a mini-brochure. I list special offers and my book titles on the back. On the front is my name and contact info along with the main services I offer.

This works in a variety of ways - it prevents people from writing notes on the back of the card and often surprises them.

Next, long after the encounter, they will remember what you offer or will take a moment to visit your website for the special offer!

Thanks GG. I love the idea of using a business card as a mini brochure. I use a gatefold business card for the same reason, but your idea is a less expensive and no doubt, equally effective option. I'll try that next time round. 

I'm also quite taken with the potential of using a thumb drive as a digital business card or business media kit. 

  • What other suggestions do you have for making the most of your business card?

  • What has worked for you?

  • What have you seen that you feel doesn't work so well? 

5 Comments/Trackbacks




A company I work for does a great job in customizing business cards for small businesses that are starting up. They offer 250 free business cards for only the cost of shipping and handling.

They also are currently offering 80% off of their premium cards if you visit their Facebook page.

The site is called GigglePrint.com. You create and order your cards online. There are tons of designs to choose from, they offer 2 sided designs, and the option to upload images and logos.

The site is relatively new and is constantly updating to improve.

Check them out if you ever get a chance.

Thanks for quoting me! I also read about the jump drive but find the difficulty in that it would be hard to make it stand out--it needs to be unique.

Years ago, someone gave me a small disk as a card--it was really clever but not something that I even put into the drive to read. Fortunately, it did have their info on the top.

I know that some people scan cards into their computer database and although I don't have a scanner device for that purpose it seems that it would make life easier.

Anyone out there do that?

The main thing I find important is to make your card memorable. Today, I have a logo (GG is my alias BTW) that incorporates my name...I am pondering using foil to make it more flashy.

For GG (Gossip Girl) I have a card with an old fashioned phone with the tip line on the card. People like it and laugh over it.

In the past, I've had big success in using my photo. It cements your face into the minds of those who take your card.

Finally, I am curious to know what business cards you hang onto.

Only a few make my notebook card holder. The others get notes of where and when I met the people and get dumped into a box until I need someone.

Unless I am going to use a card, I decline accepting them now...which upsets people--but I'd rather decline than throw it away behind their back!

I'd be interested in hearing what others have to say and the strategies you use.

Hi GG

Thanks for your insights. One of my observations is e.g. at trade fairs, people give you loose sheets about their business or special offers, and a separate business card.

When you get home you have a bundle of loose business cards and a sea of paper, and are no longer sure which goes with which. I'd suggest always stapling your business card to the information. You could even give them a second one for their file.

I like the idea of scanning the business cards into the computer. As to which business cards actually make it to my file, it has to be something I know I want to refer to, not just something which may be of interest in the future.

Anyone else have any thoughts or tips to share about business cards?

If you have something memorable, the back of the business card is a good place for it. For my liquor store, I put drink recipes on the back.

Hi Becky
What a great idea! It's more likely a client will keep the card if it is has something they may use on it.

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