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Jan 2
Real Customer Service vs Going Through The Motions
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Here's a great story about customer service.

San Francisco - 1980's

Nordstrom, even then was setting the standard for customer service.  A customer has just purchased a shirt in The Emporium, a rival store to Nordstrom.


The Emporium salesman stops the customer, calling out "Wait! Stop!"

The Emporium salesman walks over to the customer, grabs the shopping bag, fishes the receipt out of the shopping bag, scribbles the words "Thank you," on the receipt, puts the receipt back in the bag, hands the bag back to the customer and says with a sigh,

"Ever since Nordstrom came to San Francisco, we have to do this."

This Is Not Customer Service
I have to smile at this. It's plain to see that just scribbling thank you on the receipt is not customer service. Admitting that he is doing it because he has to, is hardly going to help build a customer relationship.

If anything, this customer was more likely to head straight to Nordstrom to compare.  

Personal Thank You
The personal touch in saying thank you is very important, whether it is saying thank you in person or with a handwritten note.

Real Customer Service vs Going Throught The Motions
However, the customer must feel that it is sincere, and not of the automatically mouthed "Thank you for shopping at Store XYZ" variety. There's a big difference between real customer service and going through the motions. 

Over To You
How do you "hardwire" a sincere thank you into your business customer service ethic? Can this be learned? What do you think?  

© Customer Service Image courtesy of Yvonne Russell at Grow Your Writing Business.com


9 Comments/Trackbacks




I think genuine service and thanks are hard to generate in staff - particularly if they're rushed, overworked or otherwise stressed. Receiving genuine service is rare enough to be noticed and commented on ...

Over the last two days, on three separate occasions a member of staff of large companies has said something negative about their company to me, the customer. In each case, this too has come as a big surprise!

Hi Lucy
You said... "Receiving genuine service is rare enough to be noticed and commented on ..."

A sad indictment on the state of play in customer service, isn't it?

I think you've nailed something there about staff attitudes and stress levels. Staff need to be valued too.

I wonder though if some people by their very nature are more likely to provide good customer service than others, even if they aren't feeling on top of the world.

What do you think?

I think the bedrock of good customer service is a staff that feels good about the company, the people and the products they're working with. That means the company itself must really want to delight their customers. They also need to hire people who have the right stuff - friendliness, caring, enthusiasm. Everyone wins that way.

Hi Isabella
Thanks for your great insights... beautifully said, and I couldn't agree more.

I agree with Lucy. So often, stores treat their staff as so much fodder for the mill. Long hours (especially over the Christmas period), time away from families over weekends and nights, angry customers who are 'always right'... how can any store manager expect happy smiling floor staff when they earn so little for so much sacrifice?

Eye contact and a smile goes a long way I think.

When companies only pay attention to the bottom line, that's when customer service goes down the drain.

» Is This Good Customer Service or A Naive Business Person? from SmallBizMentor
I love good news stories. So I wanted to share a pretty amazing story of old fashioned trust and service from my experience purchasing a simple but very large $150 whiteboard for my home office. One store stood out offering... [Read More]

Your post and the the comments made by your readers brings to mind the question, "Can a busienss really instill customer service into their employees?" My experience tells me that if an employee is not happy in his/her job, they will never provide good customer service, regardless of emplyer policies and even rewards. They will simply recite slogans and phases as required by management. To have your employees provide good customer service, you must create a culture that enables them to enjoy their work, feel appreciated by their superiors, and feel that their good customer service really makes a diffence to their own welfare within the company. That is not an impossible task but one to which management must place a high priority.

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