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Used correctly, this is a great idea. I always suggest to my clients that they full advantage of their business cards -- using both sides. It's one of their least expensive ways to increase marketing efforts. However, I have not thought about this idea. The possibilities are limited only to one's imagination.

The idea of shared business cards sounds great. In your case, you immediately wanted to give the other Indian restaurant a try. I think that should also work well for complementary businesses. It’s like a one-stop shop directory of sorts. Plus, you’ll be helping a friend out. Or that friend could be helping you.

Thanks for your feedback, Peter. I agree this concept has a lot of applications and potential.

Hi Jen
Yes, it's actually potentially helping the customer too, as if they are interested in your product, it's quite possible they would be interested in a related product.

At the very least it heightens awareness of the second business as well.

Great idea

I can but my day job on one side and my blog on the other side. I refuse to call it the back side.

Hi Birney
That is a great use of the double sided business card concept. Thanks for sharing it.

Just when I thought I heard of every little marketing trick out there! this is a terrific tip and something I'll pass around to my networking groups.

What a brilliant idea.

It cuts the cost and increase the effectiveness.

What a great idea Yvonne. Sharing a business card with a complimentary business doubles your network instantly. It also makes you look like you are part of a larger organisation as the two businesses appear associated.

Anne Marie, Raymond & Karen
It's a pretty nifty idea, isn't it?

As they say, the best ideas are often simple.

I use my business cards as a mini-brochure. I list special offers and my book titles on the back. On the front is my name and contact info along with the main services I offer.

This works in a variety of ways--it prevents people from writing notes on the back of the card and often surprises them.

Next, long after the encounter, they will remember what you offer or will take a moment to visit your website for the special offer!

Hi GG
The idea of a mini brochure is something I try to do too, but I think your suggestion is more practical and cost effective, than my gatefold card.

I did a post, featuring your suggestion. http://www.smallbizmentor.com/2008/01/savvy_idea_for_making_the_most.html

Thanks for sharing your ideas.