Communicating with customers is key.
One of the basics is letting customers know about changed hours. Customers are creatures of habit. If you don't communicate, they will naturally make assumptions that the status quo remains.
Let Customers Know About Changed Hours Via Your Website
- Change details on your small business website
- educate regular customers to check your website, especially in holiday periods or when you are holding special events and promotions
- be consistent with updating
- update regularly
- add a brief explanation or clear heading indicating the reason for the change
- supplement your website communication about opening hours with other communication methods such as email, newsletters, face to face interaction, in store signage, signage on your front door or window, flyers etc.
Additonal Benefits
You have a small busines website, right? Use your website as a communication tool for something as basic as changed hours. Then an added benefit will be customers exploring your website for promotions, events and product information.
By keeping customers in the loop and letting them know about changed hours, you are building a customer relationship.
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