Devoted to small businesses and those who run them

Here's a great small business gift voucher marketing idea. Go to where the customers are, rather than waiting (hoping) they will come to you.

As part of their Valentine's Day promotion, a local hairdresser is taking gift vouchers around to local auto shops and mechanical repair businesses. Customers can purchase the gift vouchers on the spot.

What a savvy idea! They are making it easy for men who want to buy something for their partner for Valentine's Day. They are trading on

• convenience
• saving time
• solving a problem of not knowing what to get
  

While it is a great business strategy, it is also about customer service. The men are happy. The women get a great gift, and the hairdresser has new business. 

Plus, the salon is raising its profile and marketing its business brand. This hairdresser caters to both women and men, so the men may become new customers too. 

• How could you adapt this approach to your small business?