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Jan16
How To Create Customer Loyalty By Going The Extra Mile
button%20customer%20service.png

A few days ago, I made an appointment at my regular hairdresser. The reason I'm a customer there has to do with my son's wedding, three years ago.

A Hairdressing Tale of Woe
I was distraught because another hairdresser had make a complete hash up of my hair for the big day. With just a few hours before I was due to leave, I was in a panic.

A Competitor To The Rescue
I phoned a new hairdresser chosen at random from the phone book. She empathized and said she would fit me in between appointments, even though they were very busy. The whole team there co-ordinated to make this happen.

Wow! What great customer service. They also did a fantastic job. Years later, I'm still a loyal customer. Plus, I tell everyone the story when they ask for a hairdresser recommendation. 

Customer Service Approach
This type of customer focused approach to customer service is part of the fabric of a business.

It wouldn't work if it was just a policy on paper. It's the essence of the staff who work there, and of course, the management.

It's the difference between real customer service and going through the motions. It's not rocket science to see that a great way to create customer loyalty is by going the extra mile.

© Customer Service Image courtesy of Yvonne Russell at Grow Your Writing Business.com


16 Comments/Trackbacks




Liked this post. I agree with what you say but I don't like reading your blog - it is too busy. There is too much junk in the way of what I read. Maybe it is benefiting you but it isn't benefiting me - So I don't come often and don't think to recommend you to others because I find the experience difficult. It is like sorting through something for what you want, if I have to do it every time, soon I don't care about it anymore.

Thanks for your comments about my article.

As this is a blog network, unfortunately, I don't have any control over the blog or ad layout, but I will pass on your feedback to the managers.

We are moving to WordPress soon, so I hope that may make a difference. I appreciate you taking the time to give me a reader perspective.

You give a good example of how a little effort to help folks with a problem help get them to be enthusiastic customers for the long haul.

I agree with the above comment about the layout I would not have read you post if I had not recognized your name as a BMM friend.

Energy Boomer

This is brilliant. I have heard such a story many times and they are all come from a simple logical thinking and do not require a degree or PhD to understand it.

Hi Birney
Thanks for your feedback on the post.

Thanks also for taking the time to let me know about your experience of the blog.

I have let management know, and I'm pleased to say there will be some changes with the new look in a month or so.

Hi Raymond
As you say, it's just common sense and logical thinking to give good customer service.

It's nice to hear a good news customer service story from time to time amidst all the negative ones.

This is a great example showing how going those few extra steps built customer appreciation and loyalty. I'm sure that as a result of their great customer service the saloon has gotten many referrals and new customers through you.

Great point about customer service. Here in a small community it is super important.

I think I left a comment about the layout before...glad changes are in the air because it is hard to spot the value buried within the format.

Hi, I enjoyed your article as it's a great example of a business that actually cares about customers today while there are so very many out there that just don't.

I'd like to add something to the other commenter's re: this site layout....nothing against the media company you're working for, but why not go one step further and host your own blog where you will have complete control of the layout? :)

Just my two cents, otherwise the changes they make could be another post topic for you, an example of good customer service if they make changes in response to the comments you've received. ;)

Hi Colby
I think you've hit it on the head with customer appreciation. In this day and age, when people go the extra mile it really stands out.

Appreciation can often transfer into loyalty. An yes, they have got business through my referrals, so I'm pleased to see I was able to give something back.

Hi GG
Good point about small communities... word of mouth counts.

Your layout feedback has been passed on. I appreciate your input.

Hi JoLynn
Yes, it's great to come across companies who care about their customers.

Thanks for your input about the template. I feel confident that there will be improvements when the new template is in place.

Hope you will check back and see.

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