Barack Obama has used social media to great effect from the outset in the US election campaign. He uses it to communicate and to connect.
Obama And MySpace
Adweek refers to the MySpace Primarie
s. This is a reference to the huge support Obama has received from the young on the social media network, MySpace. To date he has 209 283 friends on MySpace.
Obama Connects Through LinkedIn
Barack Obama also uses the business oriented social media network tool, LinkedIn to reach the business demographic. Some months ago, he posed the question
How can the next president better help small business and entrepreneurs thrive?
As of today, there were over 1496 responses to Obama's LinkedIn question. The small business community will now be putting Obama on notice to not only gather information, but to listen and act on it.
How do you use social media to connect and communicate with your clients and customers?
What possibilities do you see for social media as a business tool?
I'm very active on several social media and networking sites - Facebook, Stumbleupon, Digg,Sk-rt, Reddit, etc. Social media, bookmarking, and networking sites are becoming very powerful - almost as powerful as Google.
Sites like Facebook and MySpace grow by millions each month and if savvy entrepreneurs learn how to use these sites effectively, they can drive significant targeted traffic to their websites and blogs. It is a matter of learning how to put yourself in front of your audience on these sites.
Page rank will always be important, but it is not the only internet tool to reach your audience.
Posted by: Suzanne Wells | January 8, 2008 9:14 PM | Permalink to Comment