How did you choose your business name? 
Choosing A Business Name
For new business owners setting out, choosing a name is a major decision. While your business name is only one aspect of your business brand, it is a key aspect.
Personal Brand or Separate Business Brand?
Is it best to choose your own name and establish a personal brand, or choose a name that reflects the business?
Brand Recognition
It's partly about brand recognition and how closely you want to be identified with the business.
When Your Personal Brand Is Closely Aligned With Your Business Brand
Of course, you can choose to have both a small business brand and a personal brand. With strong branding and savvy marketing you can sucessfully combine the two.
Australia Zoo & The Irwin Family - Savvy Branding
The Irwin Family of Australia Zoo and Animal Planet fame are a good example of this. Bindi Irwin has her own line of clothing, not to mention TV shows, DVD's, CD's and a recent appearance at Macy's Thanksgiving Day Parade.
When Teri Irwin and Bindi Irwin are interviewed, they usually wear their trademark khaki Australia Zoo outfits. How many other people wear their uniform on a nightime chat show? This is savvy marketing and branding.
Their Australia Zoo business brand and Teri and Bindi's personal brands are very much aligned.
What Do You Think About This?
- Is there a downside to aligning your business brand and your personal brand?
- How did you choose your business name?
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