With the impending closure of Comp USA, shoppers' attention is turning to sales and bargains. There may be some lessons here for the small business retailer too.
Comp USA Closure Schedule
According to the closure schedule leaked by a Comp USA repairman, sales start at 10% off on Wednesday. Is 10% off enough to draw consumers?
What Constitutes A Bargain?
There's an interesting discussion in the comment thread at The Consumerist. It relates to what actually is a bargain. Basically, it amounts to buyer beware.
Hope or Hype
It is easy to get carried away with big Sale signs and hype. Now that Black Friday is behind us, we're in the pre Christmas frenzy with a shopping frame of mind. The old saying "It's not really a bargain, if you don't need it." applies.
Bricks & Mortar vs Online Purchases
Some commenters caution that 10% off is still more expensive than online purchases. Others tell of previous Comp USA store closures where the bargains were disappointing.
How About Your Small Business?
Any thoughts about how to offer customers value without heavy discounting?
Do you rely on sales to buy computer items for your small business?
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