While a small retail store may seem far removed from a multinational supermarket chain, we 
can learn valuable lessons from how they do things.
They have the advantage of consultancy firms and budgets to enable demographic research for consumer psychology and behavior studies in their sector.
Learn From Supermarket Consumer Behavior Savvy
However, some savvy observation and research when you are shopping in a supermarket can assist you with layout and product placement in your own store.
Supermarket Know How Tips
1. Traffic flow paths. Direct the traffic with the layout of shelving and display units
2. Product placement of highly sought after items e.g. milk at the back of the store
3. Product placement of most expensive name brand items at eye level
4. Impulse items at the checkouts
5. High profit items, including impulse items at the aisle ends
6. Placing complementary products together
7. Continually refining studies and gathering more data
How can you learn from the supermarket approach in your own store?
What is your experience with tweaking layouts?
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