Devoted to small businesses and those who run them

If something doesn't have a price on it, I figure I can't afford it or that the retailer has forgotten to put the price tag on.

Poor Customer Service
Leaving items unpriced seems to be a trend in upmarket stores with high end, highly priced items. But to me, this is poor customer service and certainly doesn't translate well to the small business retail sector.

My tip is once you have a pricing strategy in place, make sure everything is clearly priced. I'm convinced clear pricing helps small business retail sales. 

How about you?
Do you prefer to see a clearly marked price on items you are considering purchasing?  So, if seeing unpriced items bothers you when you do your own browsing, it may be something you can check in your own small retail business.

Losing Sales
Unpriced items may be losing you sales. Not everyone is comfortable with asking the price. If there is a queue a prospective customer may not be prepared to wait.

Consider the number of items a shopper may look at in just a few minutes when browsing. Pricing each item clearly gives them the chance to do some mental comparisons or preliminary decision making. It also minimizes frustration and makes for a more positive association with your brand.

Customer Friendly Shopping
The easier and more customer friendly you can make the shopping experience, the more likely you are to have a return customer.  

Do A Pricing Check
Check your stock for missing pricing labels, pricing labels on shelves and on display bins.  If you have markdowns or specials, these too need to be clearly marked. 

© Customer Service Image courtesy of Yvonne Russell at Grow Your Writing Business.com