In large department stores and supermarkets, the layout has been carefully designed.
Consumer Psychology & Store Layout
Consumer psychology research and dem
ographic data is crunched with the same vigor as stock levels and margins.
Have you noticed in a supermarket that the milk or basic necessities are not right near the front? The store owner wants you to walk right through the store, not just dash in and out.
The consumer psychology behind the layout is that you may also see something else you need if you have to go past other things. How can you adapt this consumer behavior strategy for your own small retail store?
Attract Consumer Attention
Your window displays and face out displays attract customers. How do you get them to go deeper into the store to see more of your items and to browse? Or do you have a different strategy that works for you?
It's Not All About Demographics
Other factors also come into play. If you also sell children's products, you may want to have these towards the back of the store, or in a corner.
This reassures parents who know their toddlers are not going to run out the door onto the road, if they leave them for a few minutes while they browse nearby. A relaxed customer is more likely to stay longer.
This is about being proactive in understanding customers' needs and behavior, and in providing a positive customer experience.
Kay Randall of University of Texas says
With such a profusion of demographics data available, one would assume that every retailer could reduce product placement and store layout down to a formula and please every customer every time.
When it comes to consumer behavior, however, demographics analysis is only the tip of the iceberg and not the goose that laid the golden egg.
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