Choosing your business name is like naming a new child. It requires care and consideration, plus some research.
This list is a starting point only. Not all elements in the list need apply to every effective or great business name.
The business name you choose depends a lot on the type of business, and your clientele. It also depends in part, on your own preferences and style.
Choosing A Great Business Name - 
Possible Criteria
- Tells what the business is about
- Has straightforward spelling
- Is easy to remember
- Is easy to pronounce
- Conveys the tone or style of your business
- Lends itself to creative business branding
- Domain name is available if you also want to be online
- Has not already been taken by someone else
- Will not be confused with another similar business name
Business Planning Process
An effective business name is your calling card and integral to your business branding. So choosing a great business name is a key decision in your business planning process.
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