Amazon in conjunction with Sony is taking customer interactivity in a new direction.
Amazon offered site visitors a say in which of 3 cover art choices should be chosen for the April 8, 2008 Baron Munchausen Blue Ray and DVD release. Like a regular poll, you vote and can see the results immediately. I was quite surprised by the results.
The winning artwork will be the cover of the new Special Edition of The Adventures of Baron Munchausen, now available for pre-order on DVD and Blu-ray
The poll is supplemented by a trailer of the Baron Munchausen movie.
Clever Marketing From Amazon
This is clever marketing. Amazon will no doubt sell lots of the Baron Munchausen DVD's through their site. This innovative initiatitive -
- builds on Amazon's interactive approach with customer reviews
- builds the Amazon brand as being customer oriented
- garners publicity web wide for an innovative approach
- is a creative way to spread the word and build hype about a new product
- reinforces the Sony & Baron Munchausen movie brand
- builds on an existing partnership with Sony, another big industry name
- adds an element of fun and engageme
nt with Amazon visitors - attracts non book customers to Amazon
- builds awareness of Blue Ray technology
- builds on the poll to direct visitors to view a trailer of the Baron Munchausen movie conveniently placed on the same page
Dave Taylor has some other innovative suggestions about how Amazon and Sony could extend the concept of customer involvement in the product development and packaging process.
Over To You
- How could you involve your small business customers in refining the presentation of one of your products?
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