In the spirit of Myth Busters and taking a fun, crazy spin on what can be blended, comes Blend Tec.
Who Are Blend Tec?
Blend Tec makes regular household blenders. By taking a crazy angle to demonstrate how well a Blend Tec blender does its job, they now have a cult following on You Tube, with over 60 videos, most with views in the millions.
Can You Blend An iPhone?
They use shock value by blending items such as an iPhone as in this video, with the catch cry "Will it Blend?"
Okay, so you won't be blending golf balls yourself. But if the Blend Tec can blend golf balls, your cake recipe should be a cinch, right? These short videos are perfect for passing on to others... viral marketing at its best.
What Would It Take To Convince You About This Blender?
C'mon now. Would you be convinced about the superiority of the Blend Tec is they just demonstrated blending tomatoes, onions or thickshakes?
Haven't you always secretly wondered if you could blend
- an iPhone
- golf balls
- glow sticks
- credit cards
- magnets
- cubic zirconia
- video camera
- iPod
- hockey pucks
- annoying gifts
Great Business Branding
Well maybe not, but what a great talking point. This is great business branding.
These short, professionally presented videos have a touch of humor and a sense of the ridiculous. They make their point, however, that the Blend Tec stands up to anything, and yet it's not a hard sell.
What they are doing, however, is reinforcing the Blend Tec brand name.
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