If you want to ramp up your business blog or even just get started with one, your timing is perfect.
Hot on the heels of the 200 question blog review clinic at Business Blogwire and the 30 day free Blog Pepper blog consulting competition, comes an excellent 34 page free Guide To Business Blogging from Movable Type. It is available as a downloadable PDF file.
What sets this blogging ebook apart from many other available ebooks is that it relates specifically to business blogging.
The guide goes through the basics of blogging and the many advantages of business blogging, but goes beyond with business oriented strategies and cautions, such as developing a blogging policy. 
Comparisons With Other Community Tools
It also looks at how blogs compare against other community tools, and how they can be used in conjunction.
- Blogs vs Email
- Blogs vs Chat
- Blogs vs Regular Websites
- Blogs vs Forums or Bulletin Boards
- Blogs vs Wikis
I was interested in insights into the PR value of business blogging. We know that blogs can establish a business or blogger as a thought leader, and develop relationships and communication channels with clients.
However, results of a study cited in the guide indicate that
Journalists are always looking for industry experts to quote or interview. An informative, regularly updated blog is likely to rank high in the search engine results, so this makes for easy access to journalists searching for an industry source.35% of companies that were blogging got an interview request from a journalist within the first 3 months that their blog was running.
Nice :)
Posted by: zokmote | November 23, 2007 2:17 AM | Permalink to Comment