In a era where we demand variety, specialization
stands out.
Put A New Spin On An Existing Product or Service
What can you do to put a new spin on a product or service that is already popular? What can you do to value add?
Creative Adaptation
Creative adaptation and value adding are two of the basics of many a good business concept.
Chedd's Gourmet Grilled Cheese Restaurants
Who would have thought you could base a restaurant, let alone a national franchise chain on cheese.
Chedd's Gourmet Grilled Cheese Restaurants have combined the emotional connection of a home style grilled cheese sandwich with more contemporary cheese based meals and snacks.
Entrepreneur Magazine says
entrepreneurs are creatively redefining Americans' nostalgic relationship with comfort food.
Business Branding
The business branding starts with the restaurant exterior which has a style remiscent of the 1950's. The theme and decor is country Wisconsin, famous of course, for its cheese.
There are 35 types of cheeses, along with 12 breads plus various vegetables and desserts.
Creative Adaptation In Your Business
Chedd's have built on something that is familiar and appealing to consumers. Their approach is in line with the concept of "What is old is new again."
Are there options in your business to make an old idea new again? Or can you build on a past success? Creative adaptation is the basis of many a great business idea.
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