If you thought blogs were a passing fad, and don't have any place in your small business marketing toolbox, you may find these facts and figures enlightening.
- More than 147 million Americans use the Internet.
- Over 57 million Americans read blogs.
- 89% of companies surveyed say they think blogs will be more important in the next five years.
- Technorati is currently tracking over 70 million blogs.
- Over 120 thousand blogs are created every day.
- 22 of the 100 most popular websites in the world are blogs.
- 51% of blog readers shop online.
- Blog readers average 23 hours online each week.
Business blogging can also be used to build on your offline marketing and small business branding strategies. These stats come from the Blog World Expo site. Check it out for the full list of facts and figures, including links to other supporting details and sites.
Disclosure: Know More Media is a sponsor of the Blog World Expo to be held in Las Vegas from Nov 8-9, 2007.
Yvonne, I'm biased of course - I've been blogging about this subject for two years - but I really do think most businesses can benefit by having and using a blog well. It lends itself naturally to increased online visibility and enhanced customer interaction. Great post!
Posted by: Easton Ellsworth | October 4, 2007 8:25 AM | Permalink to Comment