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Oct17
What Is A Business Value Proposition? Basic Business Terms
What Is A Value Proposition?
Marketing and business guru Jill Konrath says

"A value proposition is a clear statement of the tangible results a customer gets from using your products or services. The more specific your value proposition is, the better."

She also gives some practical tips for how to write a strong value proposition.

Every company, large or small, needs a clear value proposition. You can't operate an effective business if you don't have goals, direct
basic_business_terms_small_biz_mentor.pngion, an understanding of who your target market is and what you are offering.

This is also closely tied to business branding, value adding and establishing a point of difference. Your value proposition needs to dovetail with your customers' needs and perception of what you are offering.

A Value Proposition Is Not

Customer Perception of Your Value Proposition
While you may have a written or verbal value proposition, a value proposition is also as much about what your customer perceives your value proposition to be.
What do you see as the benefits to you of dealing with a particular company? What it offers you is its value proposition. 

Example: In the eye of the McDonald's consumer, McDonald's offers fast food, consistently prepared and packaged at a reasonable price. It does not pretend to be restaurant style food or offer restaurant ambience.  


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» 13 Ways To Lose A Good Customer from SmallBizMentor
Customers can be fickle. After all, like small business owners, they are usually rushed for time. It doesn't take much to lose a good customer. They expect you to deliver on your business value proposition - what your business says... [Read More]

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