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Oct 7
Childcare Center Value Adds By Taking Care Of Your Ironing

Australia's Courier Mail Newspaper reports a trend in Childcare Centers to value add their services.

Time strapped parents need help with looking after their kids. Obviously, that's why you go to a childcare center. But if you ran a childcare center what would you value add to help your business and parents at the same time?

Lateral Thinking With Value Added Services
A bit of lateral thinking and these childcare centers came up with some innovative solutions to help parents. One offers to organize your ironing for you. Just drop it off along with your kids, and pick it up the same day or the next day. 

Another childcare center sells bread and milk, as this is traditionally something parents need to stop for on the way home from the childcare center.childcare_center_value_adds.jpg

Some other services offered by these savvy childcare centers include ordering your takeout meal for you.

How does free babysitting at night, or taking your older children to school sound? Yes, they're on the list too.

Competition & Establishing A Point Of Difference 
The Courier Mail quotes Little Ted's Childcare Center manager, Jodie Knight as saying, "There's a childcare center on nearly every corner at the moment, so you need to stand out from the crowd, and offer parents as much as you can."

These childcare centers are a great example of value adding a core service, and of establishing a point of difference.


6 Comments/Trackbacks




This is a nice example of how a small business can offer better service to its customers. Good post!

Thanks Laura. I take my hat off to their lateral thinking.

They've managed to combine good business acumen with meeting the needs of their customers...very savvy!

What great ideas to better serve their customers needs ... perhaps other small businesses could offer to partner with local childcare centres to provide just such services.

What about meeting you at the childcare centre, giving you a loan car so you could get to work, and taking your car to the garage for its service? I bet that would go down well.

Lucy - These are cool ideas! Once you start thinking about it, there are lots of options to think outside the box.

As you say, small businesses working together to provide services, is a great use of resources, and smart business.

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