Keeping up with the technological age is challenging for small business with limited budgets. When entrepreneurs do invest in technology, they have to see a return on their investment or the technology is not worth the time or the money. The key is finding a creative way to make technology work for you.
Nancy Ganz, designer of teen fashion line R. Lilly Tuckerwear saw a demand for clothing that was not quite for adults and not quite for little girls
either and decided to meet the need. She is using technology to her advantage by building a community for her target audience: tween fashionistas.
The R. Lilly line includes t-shirts, tanks, dresses, pants, shorts and more. The community for R. Lilly girls is a place share their passion for fashion with pictures and stories of fun with friends. They can also discuss and share their favorite things and are even further engaged by the invitation to become a style girl.
In a recent review on BizCradle.com, author Dan Tudor’s daughter gave the R. Lilly Tuckerwear site high marks on the look and feel, noting that the site reminded her of other tween targeted sites. She also noted several things she would like to wear to school. Now how’s that for an endorsement!
All in all, R. Lilly Tuckwear is demonstrating that knowing your audience and using the right technology can definitely have its advantages.
Comment Preview