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Mar 6
What is the Role of Strategic Marketing in Tomorrow's Successful Organizations?
Melonie Murray March 6, 2007
Know More: Business Travel, Entrepreneurs, Marketing, Networking, Plan for Success, Small Business 2.0, Plan for Success
Apparently the American Marketing Association believes it can teach us the answer to that question, right along with providing resources to teach the folks back at the office as well.  Their two-day seminars in Atlanta, Seattle, and Boston (May and June of this year) are set up to help you learn the following:
  • techniques to answer strategic marketing questions
  • design new products and services
  • estimate price sensitivity and segment markets
  • measure your brand equity and develop competitive strategies.

Sound useful for marketing your small- or home-based business?  Check out the full details at their website or call 800-AMA-1150 for further info. 


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