There's a neat article in Working Mother's November 2006 issue about Susan Handley, founder of Beijo (a home-party business that sells handbags). Handley left the ad sales field as a single mom with a young son to care for and put out a shingle as the designer of handbags that are stylish and affordable. Her goal was to find something that would offer her a work-from-home opportunity, but it turned into the creation of opportunity for other women to earn income as well.
How did it become a home-party program? Customer demand! Handley's bags were such a hit at a bazaar that buyers asked to host parties in their homes so friends and family could check them out. Next thing she knew she had reps around the country and retailers knocking at her door. The amazing part is that she turned them down! Handley says, "I wanted to design a busines that lets women work -- a little or a lot -- and find balance."
What an example for entrepreneurs with a creative idea and a solid goal ahead of them. Remember, find your niche market and make customers understand why your product or service is unique - why it's something no one else can provide them with - and they'll come a callin'!
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