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Nov 2
Home-Based "Franchises": Building a Real Business at Home

I just spotted this article over at the Clarke Times-Courier and just had to point it out to those of you who are considering coming home for work.  I've mentioned in the past that franchises might be an option for those who have lots of drive to succeed from home, but who also need a business plan and/or product laid out for them.  I never really considered companies like Avon, Arbonne, or Mary Kay to be "franchises", but after reading this piece, I can see the point.  After all, you're buying into a company to be able to sell their products, but you are running your business independently, or somewhat independently. 

You may have a team leader or mentor providing resources, support, and motivation, but for the most part, you're working for yourself, not them -- you are still the boss(Makes you think of a toddler, doesn't it?  "You're not the boss of me!")

Anywho, go check out the article.  If you've been considering any sorts of home-based sales opportunities, it's a good read.  Having read Mary Kay Ash's autobiography several times, I can attest she's a pretty darn savvy business woman.  The motivation of the three women interviewed for the article varies, but I love how all of them seem to agree that you can a) view a sales program like this as a hobby, something to earn a little "pin money", as my great-grandmother would have said or b) you can dedicate more time and energy to the program and products and actually build a business, and even a team of salespeople under you. 

These may not be the best option for the entrepreneur who already has products in mind and a niche to fill, but for those who don't want to reinvent the wheel, it's nice to know there are solid companies out there who will give you free rein to be your own boss without the entry cost of a full-fledged storefront franchise. 


4 Comments/Trackbacks




Interesting. Apparently franchise businesses have a higher survival rate than other startup businesses. With the unbelievable proliferation of avon-party type businesses that sell everything from toys, to foods, to furniture, I have to believe that there is a limit to how long there are in vogue. Perhaps these entrepreneurs are continuing the streak by moving from one trend to another?

http://www.simplifythis.com/

Sanjay, you make a great point. I have known "business owners" who hop from party plan to party plan (Tupperware, Mary Kay, etc) supposedly looking for the next big thing. What I've personally noticed is that their own commitment to building a long term business isn't there. They need the excitement of a "new opportunity", or the social options of being part of a "growing team". Those who are willing to stick it out through all the ups and downs of a business may ultimately build something well worth having...while those who hop around may never see the final perks of having run a truly successful business.

I can just say that the need of the hour is the excitement of a "new opportunity", or the social options of being part of a "growing team".

Yes, Sandy, it always seems to be, doesn't it? People love to feel included and welcomed, and in business, this doesn't always happen. All the more reason that these plans are successful for some folks. Those who join teams and get good mentors will pass that along to those who come in under them on their own teams. It really can make for a good camaraderie and inclusive system. It's the folks who hop from party plan to party plan each time they meet someone with a bit more charisma that worry me. I fear that they won't ultimately gain the long-term benefits that they'd gain if they stuck it out longer and built a business (complete with leads and repeat business) worth keeping or passing on to another team member.

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