A very interesting looking brochure hit my mailbox recently from the folks over at PROMO. Looks like October is the month for those of you who want to combine business with pleasure, because PROMO, Festival Media Corporation, and Catalina Connections are sponsoring this humdinger Promo Live! event themed "Marketing Outside the Lines".
In case you're not already on their mailing list, here's the skinny: the event takes place October 10 - 12, 2006 at the Navy Pier, in Chicago. Keynote speakers are Reinier Evers, founder of TrendWatching.com, and Chris Weil, Chairman & CEO of Momentum Worldwide. Pre-conference workshops on the 10th cover optimizing your brand's ROI (return on investment) and all the good on promotional marketing over at Promo U. Other workshops include topics such as turning shoppers into buyers, product placement, guerilla promotions, using contests for promotion, getting more from your marketing and gobs of focus information and success stories from companies working on marketing brands such as McDonald's, KaBOOM! and PepsiCo, Jeep and Tony Hawk's wares.
United Airlines, as the official carrier for Promo Live 2006, is offering a discount of up to 15% off the lowest applicable fares. Headquarters Hotel reservations are available at a discounted rate as well. For information about these and all the other details about the event, go to ThePromoEvent.com. (Click on the Travel tab for the goods on getting there and staying there.)
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