Entrepreneurial types who are ready to grow their own new business or start venturing out in new industries should strongly consider the suggestions in a recent BusinessWeek article. Jeffrey Gangemi's piece, Green Growth Areas for Entrepreneurs, discusses areas in the "green" industry that entrepreneurs should consider, particularly if they wish to take advantage of seed money earned from VCs and angel investors. Of particular note is the focus on green energy and alternative fuels; however, my personal opinion is that the market is wide open for the microbusiness person who has less capital and more urge to create.
While companies like Wal-Mart and Whole Foods try to catch the attention of a variety of buying types, individuals willing to get their hands dirty (literally) can make their mark by building businesses around a single type of product. Focusing on non-toxic or organic options for cleaning products such as soap, bath and beauty products, children's items and the like can offer the small-scale entrepreneur a way to get things going. Plenty of businesses are finding themselves on the route to success, with loads of customers waiting for a well-made product that leaves a light footprint on the planet.
Though the BusinessWeek article focuses on the options for the larger business, this piece has plenty for the "little guy" to consider. Companies like Tom's of Maine, Horizon Organic and the like may have started small, but they've grown and gained a following. Well worth considering!
Comment Preview