Since you're visiting SmallBizMentor, I have made the assumption that you're pretty familiar with the concept of a weblog, or "blog". But did you know that you can use one to market your business? Yes, you sure can. I've mentioned the importance of having a website for your company, and one of the options that I suggested for your site is a blog.
This is due to the fact that a blog can be an excellent way of communicating with your clients and potential clients. It's a venue for sharing information about new products and services, a place to sit down and "chat" with current customers about what they'd like to see from you next, and an opportunity to put a face on your company and brand.
Don't just take my word for it though. Biana Babinsky of Avocado Consulting, Inc. has an interesting article up over at Small Business Brief that will provide you with five ways you can use your blog to market your business. Writers, this is especially important to you. More and more freelancers are being picked up by editors because of professional-quality writing samples and posts full of style on their blogs! (And no matter what your field, don't forget: spell check, spell check, spell check!)
A blog can help a business immeasurably - perhaps more noticeably with a small business. I blog all about this topic so if anyone wants to, they can come talk to me about the benefits of blogs for businesses. Perhaps even more significant than the profit you can get directly from blogging is the name/brand recognition.
Posted by: Easton Ellsworth | May 9, 2006 8:53 AM | Permalink to Comment